Pay-per-call. It’s what we in the business like to refer to as a win-win situation.

Our “Pay-Per-Call” Network is, in essence, a search-based “Pay For Performance” advertising network which drives phone calls rather than clicks. In this world, a telephone call becomes a billable event, giving marketers the added power of voice when it comes to converting online prospects. Advertisers have direct contact with the consumer, providing them with more opportunities for cross-selling and up-selling.

The Pros and Cons of a Pay-Per-Call Campaign

First, the Pros : a) no media budget waste–every dollar spent connects you with a potential customer, and b) call center sales close ratios can be upwards of four times greater than online conversion rates. Now for the Cons : honestly,we’re drawing a blank here.

We can tell your curiosity is piqued. So we went ahead and put together a list of Top Performing Pay Per Call Segments for your convenience. These include:

• Financial Services (loans, banking, credit, insurance)
• Telecommunications (cable/satellite TV, ISP)
• Travel (hotels, cruises, air, car rentals)
• Auto (new/used car leads, parts, service)
• Legal
• Real Estate
• High End Retail (computers, appliances)
• Pharma/Healthcare
• Donations
• Catalogers