The importance of making a good first impression
As the saying goes, you never get a second chance to make a first impression. That said, we’re confident that once you learn a bit more about us and what we have to offer, you’ll not only walk away with a positive impression of Quake Marketing, but a lasting one as well. So, let’s start at the beginning, shall we. First and foremost, we’re a full-service ad network specializing in web display and contextual media advertising. As such, we represent thousands of websites, and partner with numerous publishers to provide our clients with targeted ad placements–all to the tune of being able to serve hundreds of millions of impressions to over 50MM consumers each month.
Now, at the risk of sounding like we’re patting ourselves on the back, we will say that we possess the ability to geo-target, demo-target, psycho-target, age-target, vertical-target, gender-target, DMA-target, ZIP-target, and just about every-other-kind-of-target known to man. (Remember, it’s not bragging if you can do it).
Okay, now that the introductions are out of the way, we’re guessing you’re probably hoping for a little more in-depth coverage regarding some of the methodology at our (and your) disposal. Very well, wish granted.
RON, ROC, ROS & other important acronyms
RON (Run-of-Network)
Interested in the most eyeballs for the lowest cost? Then RON has your name on Run-of-network inventory is available on either a cost-per-thousand impressions (CPM) or cost-per-click (CPC) basis. Needless to say, with billions of impressions being delivered across 5,500 (and growing) member sites, we feel RON is an extremely effective way to spearhead broad branding and sales efforts. It’s also great for identifying and targeting prospects for future marketing efforts.
ROC (Run-of-Channel)
Here we’re talking precision targeting, plain and simple. Run-of-channel inventory is available on either a CPM or CPC basis. Precision Targeting in 21 content channels and more than 150 sub-channels provide precise targeting of visitors, This, in turn, allows for more specific branding and sales efforts. And who doesn’t want that?
And now a few words on Channel Targeting
Here at Quake Marketing, we’ve classified our sites into 21 (and growing) separate channels and more than 150 sub-channels. Obviously, with a range like this, we can offer you ultra-tight targeting, resulting (naturally) in more effective reach for your advertising message. So whether you’re looking to broadcast to a widespread audience or speak one-on-one to a highly specialized audience, our ad network can (and will) deliver results on a national, regional, and local level.
Channel Options include (drum roll please):
Automotive Home & Garden
Business & Finance Movies & Television
Computers & Internet Music
Education & Reference Games
News, Culture & Society Music
Entertainment Shopping
Science & Technology Sports
Travel Health & Medicine
Hobbies & Interests Fitness
Career Family
Gambling
The Cliff Notes Version of Behavioral Marketing
No, it’s not some sort of new-age mind control. It is, however, a staple in today’s online media plans, with spending estimated to reach $1.2 billion this year. It works on a simple principle: the better you understand how the consumers’ mind works, the more effectively you can target your message in order to sell more of your product or service. No matter what your goal is, we strongly urge you to partner with a firm that can provide you with the technology to quickly and efficiently sum up the things consumers respond to. In this case, that firm would be us.
What exactly is Retargeting / Remarketing and what’s in it for me?
It’s pretty simple, really. Retargeting works by evaluating consumers’ behaviors while they’re on your site. Targeted messages can then be delivered to those consumers (after they leave) based on whether or not they completed a desired action. It’s a fairly common type of Behavioral Targeting that all advertisers can benefit from, and is typically achieved by placing simple codes on your web page. Let’s face it, past visitors are the most valuable simply because you’ve already begun a dialogue with them. And now you have the opportunity to tailor your messaging (perhaps with a strong call to action) to try and convince them to complete the transaction. In short, retargeting/remarketing puts more arrows in your quiver. And the more arrows you have, the better the chance of hitting your target.
The nuts and bolts of how this whole thing works.
The first thing to do is identify exactly which pages need to be tracked. When that’s done, one of our account managers will send you a pixel to be placed on those pages. Once the pixels are placed, the campaign will retarget and run based on consumer behaviors (examples include the purchase of a product, an abandoned shopping cart, completion of an information request, you get the picture). The pixel tracks an anonymous identification number within each browser, which we use to create an anonymous profile based on a given user’s behavior. Pretty cool, huh?
Rich Media–Strategy, creativity, technology and other words ending in “y”
It’s no surprise that engagement is at the top of most clients “must have” lists. So naturally, advertisers are looking for solutions designed to increase user interaction (after all, the whole point of this is to get people to spend more time hanging out with your brand, right?). Which brings us to a staple of direct response and branding campaigns: the auto-expandable ad. Advantages include high click-through rates and unbelievable cost-effectiveness. Disadvantages include, well, actually there are no disadvantages to be honest.
Expandable Banners
Incorporating in-banner video advertising on our network not only offers creative flexibility, branding and direct response capabilities, but also large volumes of inventory as well as advanced targeting and reporting. How does it work, you ask? Please, read on.
The expandable banner ad loads on the page as a standard sized banner ad. Upon rollover for user-initiated version, the ad expands to reveal one or several more panels incorporating additional messaging. Ads can also be set to auto-expand, it’s your call. Expandable banner ads are typically designed using Flash. Individual panels can incorporate streaming video, forms used to gather target information, and just about anything else you can imagine being displayed on a web page.
Video Pre-Roll is here to stay (that’s a good thing)
When it comes to effectiveness, one thing is clear: online sight, sound and motion can’t be beat. So much so that in-stream and in-banner executions exceed any other online format in use today. In fact, many ad buyers will go so far as to insist that they’re more effective than :30 TV spots. So where do we fit into all this? Simple. We can provide you with the unique ability to target pre-roll, mid-roll, and even post-roll video ads, each using the same targeting methods incorporated in your banner campaign or campaigns. That way you’re ensured a consistent demographic reach.
What’s more, in addition to the standard targeting methodologies, we have the ability to combine our unique video ad insertion technology with industry leading behavioral targeting technology. In English, that means you can buy pre-roll, mid-roll, and post-roll video ads that reach their core audiences without wasting impressions. Doesn’t get any better than that, does it?
SEARCH
SEM/SEO (All searches are not created equal.)
The primary function of our Marketing Search program is to raise awareness and ranking within (you guessed it) primary search engines. And just how will we boost your position among organic search results? We’re glad you asked. Namely by utilizing things like indexing, site-mapping, URL naming conventions, W3 Standards (lots of content, little code), SEO-friendly URLS, and other site characteristics impacting search performance. Then each day we’ll provide you with a report analyzing the data we’ve collected so you can monitor your (and our) progress.
PPC
Paid placement is all about the bid management. You know, getting the right keywords at the right price. Which is exactly what our staff lives for. Each day, you’ll find them working to ensure top bid positions as well as placement on top networks. To call them diligent is an understatement. Thanks to these pit bulls of paid placement, we’re better able to zero in on the right strategy and creative. And you’re better able to monitor campaign performance.